Hyundai Shehzore Pickup is seen everywhere on the roads in Pakistan. This fact is an evidence of its success in Pakistan. Company very wisely decided to launch as no other automobile company was offering such a commercial pickup. It was launched at a very good time and company surely has reaped its crops against its investment. The fact which really contributed towards its success was it competitive. The vehicle was according to the desires of the market and a perfect example of finding and exploring a new market with unsatisfied needs. The market was desperate for such a product which was realized by Hyundai.
Hyundai has rebuilt its image in Pakistan with the success of Hyundai Shehzore. This is definitely going to help Hyundai in it future endeavors in Pakistan. Shehzore is capable of carrying heavy loads to long distances. It was imperative for a developing country like Pakistan to have a vehicle which could give a helping hand for the movement of industrial and agricultural products. Many commercial companies have also opted for Shehzore as compared to Toyota helix. The reason is simple and easy to understand. It costs lesser then the half as compared to Toyota Helix.
Being a pick up van its seating capacity is only two. It has a better interior as compared to the previous pick up vans. It has a Manual Type Transmission System. The Engine Power of Hyundai Shehzore Pickup is 83.48 [85] @ 4,000. The fuel Tank capacity of Hyundai Shehzore Pickup is 60 liter. It is available only in White color. It has three variants slightly different from each other. The Prices of these three variants are given above.

After its successful launch in many Asian markets like Malaysia and India, Hyundai which is a Korean company decided to launch it in Pakistan. Hyundai Santro was not hugely marketed in Pakistan and the company relied to on its “above the line” (ATL) advertisement in neighboring India.
Below the line (BTL) marketing is being done by the showroom owners and the exclusive dealers in various cities in Pakistan. The car has not got any specialized features if we compare it to the international market but it certainly has a lot to offer in the Pakistani market. A huge gap of buying power exists in Pakistan between Suzuki Mehran and Toyota Vitz, Suzuki Swift, Chevrolet Joy etc. Hyundai has tried to explore this gap and capture this market of huge potential.
Car is available in six different trims having different prices according to their specification. Overall it is an acceptable 1000 cc car with a good A/C, power windows, strong suspension, a 5-speed manual transmission and a good urban look.
It certainly suits the needs of small Pakistani urban families who don’t have large parking lots in their houses and offices. It has a nice mileage and runs well on CNG making it further a good choice for many. This compact car is seen running on Pakistani roads everywhere nowadays.
We may conclude that this car has achieved a place for itself in its category. But there is need for the improvements in newer models. It has a high back shape which makes it a bit shaky and uncomfortable on the rough roads. It has not got the best of road grips as well.